Te Whare Iti Modular Homes

Te Whare Iti Modular Homes approached us to create a different kind of housing campaign. The brief was “slightly surrealist, objects in unexpected spaces…a very fun and quirky vibe to show our modular houses being seen in unexpected ways.”

Our solution used punchy colours to draw the eye (undoubtedly the bus backs would be viewed on dreary Wellington days), clever illustrations and chunky and highly legible typography.

Outputs included print advertising, digital marketing, and large-scale bus backs. A number of different versions were created to showcase the product in unexpected environments.