Farmstrong - Getting Through
WEBSITE DESIGN
COMMUNICATION DESIGN
ILLUSTRATION
A mental wellbeing site for farmers and growers who were impacted by the flooding events in New Zealand.
The Getting Through website hosts farmer and grower videos, podcasts, and advice from wellbeing experts involved in cyclone recovery. While these resources are primarily designed for those facing similar events in the future, their lessons are universal and relevant to anyone facing serious adversity.
We created the website, an illustrated mental fitness toolkit, print and digital advertising.
The design solution conveyed hope and optimism, with the farmer’s stories at the forefront. Navigation needed to be easy, and with many visitors ‘on farm’ while interacting with the site, a mobile first approach was taken.
“Line Tamers have been a dream to work with - combining great tech savvy and advice with a terrific sense of design and a very calm and reassuring manner... a very enjoyable experience and our expectations were always exceeded.”
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