Live Well Shear Well
DIGITAL MARKETING
COMMUNICATION DESIGN
ILLUSTRATION
SIGNAGE
Design and Illustration
for ‘Live Well, Shear Well’ - a wellness programme for the NZ shearing community.
Farmstrong and the New Zealand Shearing Association approached us to create a brand for ‘Live Well Shear Well’, and some engaging marketing materials that communicated physical and mental wellness tips for people working in the shearing community in New Zealand.
The brandmark included a stylised representation of the quintessential shearers comb, and a memorable typeface that reflected the nature of the shearing process along with the strength involved in this career.
We decided a fold-out resource that was easily accessible ‘on farm’, and which also translated well to digital advertising, was an optimal design solution.
For each wellness tip, illustrations were created in warm tones, linking to the earthy colours on the land, the vibrant red of the typical New Zealand woolshed, and the greys of the sheep.
A full page poster illustration was also created to represent the camaraderie and community involved in the shearing process.
“Jo and the team at Line Tamers are a marvel. The creative they produced and their easy to work with style and approach made the design process for our new mental skills and wellbeing initiative – Live Well Shear Well - a breeze. The overall creative direction, brand logo and collateral and material produced is first class, we couldn’t be happier. Right from the start Jo and her team just got us and what we wanted to achieve and they have certainly delivered on that vision for us.”
Phil Holden, Executive Officer - New Zealand Shearing Association
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