Give Way the Musical
DIGITAL MARKETING
CAMPAIGN DESIGN
COMMUNICATION DESIGN
ILLUSTRATION
This Wellington Theatre company required a campaign that riffed on the fun and unexpected nature of the musical comedy ‘Give Way’. Based on the changing of the Give Way rule in New Zealand road rules, the show focused on a key character going against the grain of society and making her own path within the New Zealand government and Wellington policy makers. The offset layouts, kooky typography and strong colour palette reflected the themes of the show, and the comedic nature of the script and performances.
Design, Illustration and marketing for the Wellington musical comedy ‘Give Way’.
Design outputs included digital/social marketing, print billboards, and flyers, newspaper ads and booklets.
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