Madame Tussards Wax Museum

These graphics were completed as part of the Madame Tussards Wax Museum revamp in Shanghai, China. The brief was to develop a set of 'pop-art' graphics that would reflect the fun and eclectic nature of the street signs in Korean. A bright and fun colour palette was developed to reflect the youthful nature of the space. All of the signs were largescale and backlit.

Concept design by Studio Cassells